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01_Management message podcast
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Podcast about management message
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When the right elements come together, when we work closely with our customers and partners, our intelligence becomes collective, constant improvements happen, and innovations become possible. By those who dare to dream big and take on any challenge, setting today's trends and tomorrow's standards, we believe in these innovators and doers, in the progress of people, the potential of technology. We believe in the power of collaboration, and the strength of shared knowledge. We believe, when combined, these beliefs form our own element. The element that unites us with our customers, and helps them achieve manufacturing wellness. Hello, and welcome, dear channel partners, to this edition of the Coropack webinar. My name is Isabella Karlsson, I work at Global Marketing, and today we are broadcasting from our studio in Sandviken, Sweden. Before we have a look at what's on the menu, let's cover safety first. Please make sure that you are in a secure environment, that you know where to find the emergency exits, and that you know which emergency number to call. So let's have a look at the agenda for today. And in a minute, I will be joined by our Vice President Sales, Michael Annenberg. And after that, the webinar is clustered into different content modules. So we will start by talking about drilling. Then we will move on to hear what's new within the milling area. After that, we'll speak about turning, solid round tools. And to conclude, we'll inform you where to find sales and marketing material. And of course, we know that launching new products is always teamwork. And that is something I will also speak about with Michael in a minute. So stay tuned for the management message. Thank you. Michael, our Vice President Sales has now joined us in the studio. Welcome. Thank you. So our channel partners, Michael, they are key to our success and to deliver customer value. To start with, how does our launch process set them up for success? I think Sandvik Korman's CorePAC process is maybe the strongest new product launch process in the industry. And we've been doing this for a long time. So we usually get it right. The purpose of launching several thousand new articles per year is to increase our competitiveness and the competitiveness of our partners so that we can take market share and grow, whatever the business sentiment. Sounds great. With a strong and well-established production launch process. And we often speak about manufacturing wellness and different habits. And one of those eight habits is strong partnerships. What does that look like in practice for us and our distributors? At Sandvik Korman, partnership is not just a buzzword. We have a company core value, even in the Sandvik group. We talk about winning together. More than 50% of our sales is through our channel partners. So if our channel partners don't succeed, we will certainly not succeed. Our company strategy is, of course, to have sustainable profitability, to keep being the number one in the market, the market leader. So, of course, we need our channel partners to excel and grow as well for those targets to happen. So we are intertwining our destinies and we want to win together. So it's really about collaboration. It's all about collaboration. We are stronger together. It's also more fun to celebrate victories together. And we are committed to empowering our channel partners with the tools and with the insights, everything needed to absorb the competence and the knowledge about news offers and to bring this to customers in as smooth manner as possible. We do this by trainings, digital tools, partner portals, and, of course, this webinar. So collaboration, as you say, is everything. Sounds great. And let's speak about our coming products. And we have a big introduction in the area of milling. What can you tell us about that one? Yes, it's the new product. We call it MR20. So it's a single-sided round insert for maximum productivity in demanding solutions. We continue to build now products that are optimized for high-value component industries such as aerospace and energy. But, of course, this is a high-performance concept that can also work in, for example, general engineering or anywhere where the customer wants more productivity or longer tool life. What I think is exciting also is that we are now, like with D10, looking into part of the market where we have strong competitors. It also means that the sound requirement concept can continue to take market share and we can continue to grow together. It also positions us and our channel partners in high -value components such as titanium frame components or valves in ISO-M or ISO-S materials in the energy segment. So all in all, a huge variety of opportunities in everything from general engineering to more optimized industries. So a really strong offer. Extremely so. Extremely so. We have a highlight coming up this CoroPack and that is the finalization of our CoroCut 2 offer. What can you tell us about that one? Thank you for bringing that up. I think CoroCut 2, starting from 2023, I think the first products came out in the first CoroPacks. We've been distributing these new products now over a number of CoroPacks. And this CoroPack will then be the final part of the offers after it is fully complete, which is a major milestone for us. Thanks to our partners now, CoroCut 2 has become one of the absolutely biggest product families in all of SunVic Coroment. And we're extremely excited about that. We all know the properties with extremely stable interface. We have the internal coolant and we have the stable screw clamping system. So that is really successful now in aerospace industries, like we talked about before, part of our strategic growth area. Also energy sectors. But we also see CoroCut 2 performing extremely well in a very wide number of industries. So we have a truly versatile product family. For sure. So now we have the complete CoroCut 2 offer in the market. We just want to continue to grow it in all these areas that we just talked about. A year ago, we introduced our exchangeable tip drill, the CoroDrill DE10. And it went quite well since we launched it. And we have also some new extensions in this CoroPack, right? Yeah. And thanks for bringing that one up. I think now we talked about milling. Then we talked about turning. And now we talk about drilling. So I think it shows the width of the new technology that we're bringing to the market and to our channel partners. I think the DE10 has been extremely well received. It is a plug and play concept. It is solving a lot of customer challenges with fewer sort of items. So very easy to use in that sense. At the same time, you get the productivity. You get the feed rates. You get the quality. You get everything you look for as an end user. So and now we're expanding, as you mentioned. We're expanding further with further geometries. Gives us further opportunities. As with CoroCut 2 and also MR20, it is also a competitive stronghold area. Exchangeable head tip drilling. So we have also taken lots of market share together with our channel partners, strengthening both us and our channel partners for the future. Fantastic. We have a really strong product introduction coming up in the beginning of March, that's for sure. Before we wrap up this interview, any final thoughts you would like to share? Absolutely. I mean, in the CoroPack now, we talk about steel and we talk about carbide. But these are just means to really create a business opportunity for our channel partners. And that's what we're keeping in mind. We have also updated this on requirement strategy. So we will talk more about solutions and we will think more about customer components. And this is something we want to do together with our channel partners. And all these tools, all these resources, partner portal, this webinar, I repeat again, our aim is to make it as easy as possible for our channel partners to really take this offers to the market, to the end user, satisfy the customers and win together. Winning together. That's a great final statement. Thank you so much for joining us in the studio today, Michael. Thank you. Thank you for having me. Thank you. And we are moving on to the drilling section of this webinar.