At Cane Creek, a high end mountain bike component manufacturer in North Carolina, there is a strong belief in innovation, creativity and that good ideas – not individuals - should win. For Josh Coaplen and his team, developing a rear suspension that allows a rider to push his bike to the limits, means getting a lot of ideas wrong to get a few select ones right. The believe in “fail often and fail fast” to create superior products for bikes ridden on the edge of what is possible.